About us

At outlook research and planning, we share a passion for FINDING OUT what makes people tick.

Founded in 1996 by Director Louise Tracy, Outlook Research and Planning is a research agency in Sydney, specialising in healthcare and FMCG market research and design thinking.

Utilising our highly practised and pioneering research techniques, we are able to extract and analyse insights to facilitate the development of innovative products and services that result in enhanced human experiences.

By working out what makes people tick, we are able to deliver a deeper understanding of consumers, to optimise future business decisions and outcomes for our clients.

services include

• Qualitative and quantitative research and analysis

• Design thinking

• App UX development and optimisation

• Workshops

• Customised training for clients

• Journey mapping

• Strategic communications and planning

• Keynote speaking and events

Clients include

• Sugar Australia

• Cereal Partners Worldwide

• Nestle

• KFC

• Pepsi-Co

• Astra Zeneca

• Lion