At outlook research and planning, we all share a common passion about what makes people tick.

Established in 1996, we are able to draw upon a wealth of experience & expertise across a whole myriad of subject matter & categories in all aspects of the marketing & communications mix.

We cater to consumer, consumer healthcare & ethical healthcare clientele. Believing in the importance of using projective or enabling techniques, is as important, if not more so, with healthcare professionals, we have from the inception of outlook research and planning championed a more widespread usage of such techniques with all types of healthcare professionals. We pride ourselves in being able to extract thoughts, feelings, attitudes & behaviours about the highly sensitive, personal or provocative, perhaps contentious issues.

Importance of high touch as well as high tech research methods.

Especially in light of many healthcare categories & issues. Many would argue subjects that are particularly personal or sensitive, may well be better served by an online method. We have recently worked on several projects where the emotions attached would be difficult to assess via a totally online approach. Indeed in the past few months some of my respondents/patients have cried during discussions when outlining their patient journeys.

Increasingly being able to include graphic designers, food technologists or other collaborative partners in developing & ideating ideas & also taking part within the discussion setting allows for a great discoveries & encourages respondents to really feel they are building upon ideas put to them. We have very often been able to live stream these discussions to the global teams.
Our method tool box includes online methods (both real time & or online groups where respondents are asked (& given incentives) to add comments over days or weeks & a whole myriad of traditional & innovative in person methodologies.


Call Louise Tracy to discuss your needs.



An archetype ( /ˈɑrkɪtaɪp/) is a universally understood symbol or pattern of behavior, a prototype upon which others are copied, patterned, or emulated.

Outlook Research and
Planning Pty Ltd

: Louise Tracy

M:   0417 358 128
E: louise@outlookresearch.com.au